Astro Vaanavil’s Popular Dance Competition Is Back In Action With totally different mechanism
Kuala Lumpur, 4 October 2010 – Aattam 100 Vagai, specially produced by Astro Vaanavil, to look out for the best dance performers through a nationwide competition. This year it’s going with new concept where audience can see variety of dance through the competition.
Aattam 100 Vagai was introduced by Astro Vaanavil to identify New Dance Talents amongst Malaysian Indians for the year 2010. It is all about creating a platform for youngsters to show their dance prowess and creativity through a nationwide contest.
Dr. Rajamani Chellamuthu, Director of Astro’s Content Management Group, said, “Aattam is the only television show in the country which provides an opportunity for our young dancers to showcase their talent. We have noticed that after introducing Aattam, the quality of the dance groups and their performances have improved tremendously. This year will be another big hit and treat for the audience with its totally new mechanism.
For the first time on Aattam 100 Vagai’s history, the audition was held in front of live audience. It was more like a concert compare to an audition and gave the groups a far better exposure. The audition took place in Global Indian Festival on the 11th & 12th September 2010. The best 12 groups were selected from 32 groups turned up for this year’s auditions. There will be 9 weeks of challenge and 1 team to be eliminated every week. The Grand Final will be on 11 December 2010 @ 8pm, ‘LIVE’ from Stadium Perbadanan PAsir Gudang, Johore.
The 6th season of Aattam 100 Vagai showcases not only folk dances but international dance genres will also be incorporated. Every week audience will get to see different type of dance from western, Indian semi Classical, Lyrical Dance, Indian Folk, Musical Theatre and etc. For sure, Aattam 100 Vagai 6 will bring out the best in young dancers today and the audiences will be in for a treat.
For the first time, Aattam fans can also watch the Grand Finals, live via mobile.
To watch the live event, you need to install b.player application which can be downloaded for free. To install the b.player, log on to www.astro.com.my/mobile for step by step instructions. For more information on how to watch Attam on mobile, log on to www.astro.com.my/aattam. You can also watch the repeats of Aattam and the Grand Finals LIVE via online through www.astro.com.my/attam.
A sponsor since 2006, Da Ma Cai continues to be Aattam 100 Vagai’s Official Broadcast Sponsor for the fifth consecutive year. Da Ma Cai have been very encouraging towards the development of local talents within the Indian Community by rewarding winners of the competition with attractive cash prizes. Meanwhile, THR Raaga is the Official Radio station for Aattam 100 Vagai 6.
Going into its sixth year, Aattam returns with a new concept, new logo, new set and new hosts, simply to give a fresh look and feel to fans of Aattam. Thus don’t forget to catch Aattam 100 Vagai 6 on Vaanavil (Channel 201) on 15 October 2010 @ 8.30pm and every Saturday @ 9.00pm.......