Despite numerous websites offering illegal downloading of ‘Endhiran’ songs, music album of the Superstar Rajinikanth starrer has made it to the top of Apple itunes Store list.
Apple itunes Store is one of the leading portals to sell music albums online and it accounts for nearly 70 per cent of music sold legally on the internet. Interestingly, ‘Endhiran’ has become the first Tamil album to achieve the top slot on Apple itunes Store.
Music albums of Rajini films are known for creating huge expectations and breaking records. And it is doubly so this time, as the top actor has joined hands with some of the biggest names of Indian cinema- A R Rahman, Shankar and Sun Pictures. According to Sun Pictures, who have produced the film, CDs of ‘Endhiran’ have made a record sale all over the world in the first day of the launch itself. The movie’s music was launched at a star-studded function in Malaysia on Saturday.